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How technology can help deliver more dynamic events

15, Jul 2014 · (0) Comments

Can you help us achieve better results year on year but with less money? That’s the big squeeze that’s happening all around the country as event budgets get smaller but demand for outcomes becomes more intense. Technology provides the answer to both of these challenges and will continue to impact event design and trends in the coming years.


Think Digital!
With clever event design and pre-production you can ensure maximum impact for minimum dollars. Consider a Digital Set instead of the more traditional hard set structure. Digital Sets enable you to completely transform the look and feel of a room with brand new backdrop imagery that can change instantly and continuously. Used instead of paying for additional equipment, theming and styling, you can quickly move from a conference look into a dinner. Repurposing your conference AV is going to earn you a better return on investment, achieving a more effective spend per delegate.

Immerse your guests in the experience
With the advancements in projector intensities, 3D projection mapping has been an exciting influence and trend which has dramatically improved the impact at events. Sydney’s VIVID festival and major world events such as the Queen’s Diamond Jubilee Festival this year have shown audience’s love of this effect. Being an incredibly versatile medium for an array of event types, it essentially changes the guests’ perception via the creation of a digital scene that develops a life of its own. It is a tool that can catapult a fairly standard product launch into an exceptional immersive experience for attendees. The multimedia content used in 3D projection mapping is imperative; it must be created in a collaborative effort ensuring that key messages are delivered in a brand new way inciting raving fans. Just remember, content is king with this medium and the possibilities are endless!

The BYOD movement
One of the most striking developments in modern society is the universal adoption of the smartphone. Apple’s market-defining iPhone was released in 2007, ushering in an age in which all of us now carry more computing power in our pocket than NASA had available to them for the lunar landing in 1969. So what does this mean for your events and how you can use it to your advantage to create more engagement with your event attendees? The Bring your own Device (BYOD) movement will continue to advance in 2014, with a focus on creating personal connections and more open communications between speakers and attendees, organisers and delegates. New audience engagement tools such as Event Tweet and Event Poll harness BYOD and allow you to engage your audience like never before leading to increased event ROI.

You can read more about the BYOD movement and its impact on the events industry in Event Insights discussion paper Bring Your Own Device, available to download for free through the Staging Connections website.

Written by Staging Connections

Staging Connections is a diverse and experienced community of professionals, technicians and artists who love making great events happen. We design and deliver concepts, messaging strategy, styling, set design, entertainment, multimedia, linen, exhibitions, lighting, sound & vision - for over 50,000 events every year, ranging from simple boardroom presentations to major productions. We're also the in-house partner at over seventy 4 & 5 star venues across the Asia Pacific region. Through our 1100+ skilled staff, 70+ venue partners and 18 offices, we have the scale to enable complete delivery of world class, end-to-end live corporate events.

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